Updated: Oct 20

Updated: Aug 18

Yes, I was one of those graphic designers that went through school, got my Macbook, learned the Adobe suite and felt ready to take on the world. I had my portfolio website put together, my internship completed and I was just waiting to get snatched up by a big agency...

Well, I waited and waited and realized that my path might end up looking a little different than how I imagined it. I ended up working in the marketing department at a real estate finance company and although this wasn't in my "plan" it ended up being one of the best things that could have happened to me. I met some friends and colleagues that I still have and work with today, but in addition to this I ended up learning that there's more than one way to get design work done!

This first design job required a high-volume, quick-turn project load and there was no budget for Macbooks or Adobe software. We were using Publisher on PC's and cranking out flyers and postcards on a daily basis. I learned to quickly adapt to multiple changing priorities and these valuable lessons showed me that there is no one "right" way to be a graphic designer. A few years later, I would have to re-learn this lesson when I found myself being hesitant to learn/use Canva once I was in a position where I was actively using the Adobe software again daily. However, I found that there is a reason and a place for each type of software/system in different businesses and workflows. I'll be expanding on software in some other blog posts.

#chrysalisgraphicdesign #laurierusselldesign #marketing #recoveringdesignsnob

Updated: Aug 18

When I started graphic design school, our instructors told us that by the end of the program we'd be setting up a "brand" for ourselves so we could start our own business if we wanted to freelance. Our courses covered everything from color theory and typography to logo design and print production. I took this endeavor on very seriously, as I came to the program later in life. I'd already been to college (twice) and been through another career, only to discover that I wasn't feeling happy or fulfilled in my work. When I chose my business name, Chrysalis Graphic Design, I wanted to express the fact that I had taken a journey of growth and self-discovery and come out the other side (through many hardships and struggles) as a beautiful new creation.

Just as a butterfly must persist through the struggles and have patience through it's time in the chrysalis to become a better version of itself, the design process can sometimes feel the same way; however, on the other side is something greater and every time I've taken on a new project or client I've learned something and grown into a better designer. I love spreading my wings and helping ideas take flight!

#chrysalisgraphicdesign #branding #logodesign #buildingabusiness #laurierusselldesign

© 2020 by Laurie Russell | Chrysalis Graphic Design

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