Updated: Jan 30
Today, we're talking about finding your brand voice. Your brand needs to have a consistent voice throughout your website, but you can't do that if you don't know what that voice is yet. In order to connect with your ideal clients, you need to be able to portray your brand in a consistent way.
Red Robin...The Melting Pot.
You might think, on the surface, that they have very similar audiences and should therefore have similar tones, but they've actually niched down and are targeting specific segments of the auto, clothing and restaurant industries respectively. And if you look at their websites, they actually have very different brand voices. YOU can follow the same technique in YOUR business to help you connect with your ideal clients and leverage your website into a marketing powerhouse!
77% of consumers say that they will buy from brands that share the same values that they do, so you need to be able to communicate what those are.
In addition, consistent presentation of a brand has been shown to increase revenue by up to 33%. That's huge for your bottom line!
Having a consistent brand voice sets the tone and gives a feel for your core values. It's a chance for your audience to connect with you and build that Know, Like, and Trust factor that's so important in relational marketing.
What is brand voice? What do we mean when we say that? It's basically the identity of your brand. If your brand was a person and I had a conversation with them, what would they be like?
There are SO many ways to describe your brand voice!
Your brand voice is a differentiator. It's what sets you apart from your competition. You have about 5 seconds to make a first impression online, so connecting with your target audience quickly is really important! Knowing and expressing what makes you different can help with this.
Now that you know what a brand voice is, how do you figure out what yours is and how to convey it on your website? Online quizzes can be a good place to start…See if they spark any ideas. Here are a few you can try:
The key thing with these is just to see what tone and adjectives resonate with you and how you want your brand to be perceived.
The other thing that you can do is just start with a big list of adjectives and find the top three to five that you feel best represent your brand. I have one of these in my free website prep checklist, which you can grab HERE.
Whether you use an online quiz or the word list, you'll need to think about how you're going to integrate your newly-found brand voice into your words and images on your website. Plus, you will need to be consistent in your voice and your tone in your entire online presence. This includes things like your social media pages, emails that you send out, etc.
Be sure to come back next week for part four of this series, where I'm going to walk you through how to create an inspiration board for your website using Pinterest.
Let me know in the comments, have you found your brand voice/how do you describe your brand tone/personality?